Via: SNA Business
The 33rd edition of Arabian Travel Market 2026 opened at Dubai World Trade Centre, running 14–17 September 2026 under the theme "Travel 2040: New Horizons through Innovation and Technology".
The show brings together destinations, tourism boards, airlines, hotels and travel-technology companies from around the world, with a focus on artificial intelligence, digital transformation, smart mobility and changing traveller expectations.
This edition introduces "Travel Tech", a dedicated travel-technology showcase, and an "Experience Hub" featuring AI solutions, interactive technologies, fintech and smart mobility.